Should Businesses Feel Threatened By Yelp and Other Review Sites?

YelpEvery businesses with any form of online presence dread the sound of review sites like Yelp. It’s the founder’s worst nightmare and the revenge of the displeased customer. For businesses without any form of online presence, Yelp and other well-trusted review sites may not pose a threat, but for any business whose customers must find through search engines like Google, it is a terror.

How does your business see Yelp? Are you threatened by the mention of review sites like Angie’s List and Yelp? If you are, then you should guard yourself early on before an irate customer turns your worst nightmare into reality.

Below are BoostMyMedia’s top ways to ensure your business is never threatened by a review site.

#1. Focus on Excellence in all Areas of Customer Interaction

Offering great services is not enough incentive to make a customer feel good about your business. Sure a lot of consumers are pleased with companies that offer top of the line quality services, but the quality of the service you’re offering your customer is only part of the satisfaction process.

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Considering that it takes up to 12 positive experiences to make up for a negative one, you cannot afford to offend a customer with poor service.

To ensure your customers are enjoying a steady high level of satisfaction in all areas of transaction, you need to make sure your representatives are well trained and equipped to deliver that level of satisfaction. From the sales reps to your customer complaints manager down to the delivery-man and all attendants.

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Drive home the idea that customer satisfaction is the core of your business. Let every employee have this idea at the back of their mind and make sure they’re living by it.

#2. Encourage Customers to Voice Their Dissatisfaction(s)

Today’s consumers are used to several levels of disappointments from various businesses. As a result, they usually don’t voice their dissatisfaction to the said company. Reports show that only 4% of customers voice their dissatisfaction.

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If this low amount of customers are voicing their complaints to businesses, what are the others doing? Are they just keeping mute? Hell, no! You have among them customers that would tell all their friends not to do business with your company again. You have among them customers that will embrace the dreaded Yelp! You have among them customers that will blog about their bad experience with your brand and will also encourage their friends to do the same.

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To tackle this problem, encourage your customers to voice their dissatisfaction to a representative of the company. One of the best way to do this is accompany every sales with a questionnaire or customer satisfaction survey.

#3. Hire an Online Monitoring Company

Review sites like Yelp, Angie’s List, Google Review and the rest have strengthened the importance of the services online reputation companies are offering. Don’t hesitate to sign up for your favorite ORM company and have them spring into action in protecting your online reputation from damage.

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Managing your reputation effectively on the internet can sometimes be a demanding task. If you choose to hire a nimble and responsible online reputation management firm, that is a different case. Getting yourself ready emotionally, and dedicating your time to deciding the right approach without making matters worse is a lot to handle on its own.

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#1. Google+ (Google Authorship)

Google+, is undoubtedly among the most powerful social media networks on the web today. But aside the size of its influence on the social arena, Google+ has a great influence on Google’s (the internet’s biggest search engine) search results. You can rely on the fact that content shared on Google+ has a higher chance of ranking in Google above the one not shared on Google+. But Google may not claim this.

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#2. Facebook/Twitter

Who isn’t on these sites, you’d ask? Well, the trick is not just being on the site, but know how to effectively take advantage of their usefulness to help your online reputation get a boost. Utilizing Facebook and Twitter in their full capacity to your advantage may not take a lot of learning. But it sure takes little practice and tweaking in other to effectively reach the goal to get you content more visibility.

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#1. Your blog domain name or URL should be in your name. SEOs know the importance of keywords in search engine optimization. If you’re just about to create a new blog, you can use a domain registrar to search for the availability of a domain name that will bear your name. If it’s available, then purchase the domain name and set it up.

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#2. Blog as the author. You may not need to sit down and write the content yourself if you do not have the time to do so. That’s what content marketing agencies are for. But ensure that every content that goes up on the blog bears your name as the author. This will enable Google to recognize you as a voice and even make the blog and more pages from it rank for your name.

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#3. Do SEO. As much as you might be tempted to create a blog, post a few blog posts and dump it, the task does not end there! This is more important if you’re a high profile person or have been featured in top online publications in a manner you do not like. Hiring an SEO firm to help you rank your blog for your name will do the trick.

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Google webmaster tools also features several other tools that can help your off-site SEO efforts and one of them is the Removal Request Tool. To make use of this tool, you will need access to a Gmail account.

How to use Google Removal Request Tool:

Use Google Removal Request Tool to request for the removal of outdated content from Google’s search pages. This only works for content that are no longer live or are showing “error 404″. To remove a live content from Google’s search listings, you need to contact the webmaster in question and request that the content be deleted from the site before going ahead to use this tool. In most cases, the webmaster will not honor this request, hence your need for an Online Reputation Management Firm

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Online Reputation Management is all about your brand. What search says about your brand or your person. This results can determine weather people want to do business with you or not. After several researches, employers have admitted to doing a Google search of a potential employee’s name or business partner’s name before deciding to go into a relationship or not.

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#1. Identify Who is Actually Showing Up for Your Name

In most cases, online reputation management is not only needed by companies that got into trouble with the press. Sometimes, you could be a victim of identity confusion, which is a major culprit in most online reputation crises situation. In order to know what steps you should be taking to get your business to rank for the what you love to see in Google search results, check out the results that are showing for your name and determine if you are actually the one ranking for your name.

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Identifying who is ranking in Google search results for your brand name is the first step in tackling an online reputation crises.

#2. Build Original New Content

If you are skipping to method #3, we already assume that you’ve created enough content over a long period of time to showcase your brand and identity in Google search. In case you’ve not, then you still need to follow the methods advised in this section.

Content is the backbone of search engines like Google. For you to hold a significant presence in Google search result for your name, you have to produce enough high quality content that will represent your brand image. You can sign up for Boost My Media to use our unique writers to help your business create high quality content around your brand name and popularize it in search.

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1. News: A good way to start creating content for your brand is to publish news events about your company. The best place for such type of content is on a company blog because it gives you full control and helps your website rank for your company name. However, of your company website is not yet well known, publishing on news sites is a better option.

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2. Tutorials: Majority of search users use Google to find tutorials. Create tutorials educating web users on how your products and services are best used and publish the content on your website or on an authoritative website.

3. Reviews: Reviews are great ways to create content on the web. If your company has a lot of products or services, writing a review of each of them can help generate a lot of fresh content around your brand and help create more awareness.

#3. Optimize Contents about Your Brand for Better Search Rankings

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Online reputation management becomes very necessary to combat undesirable search results turning up for a search of your name in Google. But it starts with promoting the positive content you want to associate your brand with. While getting a content page to rank higher for your brand name is one of the toughest aspects of ORM, it is also one of the basic steps to take.

Don’t know where to start from with your ORM needs? Get in touch with Boost My Media today and our experts will help you out.